Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). It involves various techniques and strategies that help search engines understand the content of a website and its relevance to users' search queries. SEO is an essential aspect of digital marketing, as it helps businesses increase their online visibility, drive more traffic to their website, and ultimately, generate more leads and sales.
The Importance of SEO
In today's digital age, having a website is not enough.